1. Breaking free from smartphone addiction
    Some young people in America are starting to use simple mobile phones to value their time and reduce brain strain.
    This simple mobile phone is called the "Dumb Phone."
  2. Privacy considerations
    People who want to protect their personal information are opting for basic phones to avoid big companies collecting their data.
  3. Limited edition of "Aho Mobile" released
    A limited edition simple mobile phone was released in collaboration with a popular rapper and was so popular that it quickly sold out.
  4. A fascination with retro things
    An increasing number of young people are becoming attracted to items from the past, and this sentiment is leading to the popularity of "aho mobile phones."
  5. Attention in Japan
    Interest in "Aho Mobile Phones" is growing in Japan as well, and new business opportunities different from Raku-Raku Phones are expected.

Breaking free from smartphone addiction

Question: What are the benefits of not playing with your smartphone?

Example answer: If you try to play without using your smartphone, you might be able to find new things to do outside or talk to your friends face-to-face and have more fun.


Privacy considerations

QuestionWhat is personal information? Why is it important to protect it?

Example answerPersonal information is important information like your name, address, and the school you go to. If this information becomes known to people you don't know, there is a risk that it may be used for bad purposes.


Limited edition of "Aho Mobile" released

QuestionHave you ever heard of limited editions? Why are they so popular?

Example answer: There are limited editions in fashion, such as CDs, DVDs, and watches. Limited editions are special items that are made in small quantities. They are popular because there are only a limited number of them, and people who own them feel special.


A fascination with retro things

QuestionHow do you think people met up before cell phones?

ReplyAn example*Tell me about an experience from your past and ask how you feel about it.


Attention in Japan

Question: Do you think "idiot cell phones" will become popular in Japan too? Why?

ReplyAn example: In Japan too, the number of people who value simple living and privacy is increasing, so the "Aho-keitai" may become popular. There is a phone called Raku-Raku Phone for the elderly, but this phone has a different kind of simplicity.

Article Author

Yuya Shimizu

CFO of Progress Inc. / Representative Director of Children's Future Investment Project

After working as a cram school instructor, he became head of finance, accounting, and human resources and general affairs at a foreign-affiliated industrial gas company in 2006. Since then, he has served as head of finance and accounting and CFO at several companies. He currently serves as an accounting advisor for several companies. He is an instructor and creator of curriculum and textbooks for the social and economic research and financial literacy course CA$H!.
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