Toshiba Data analyzed shopping trends for condiments by manufacturer in January 170 using purchasing data from approximately 2024 million people obtained through its electronic receipt service, Smart Receipt®.
While prices of various things are increasing, seasonings remain indispensable for cooking. In addition to the national rankings, there are also regional rankings that show the characteristics of each region.
Key Points
- Four mayonnaise brands ranked in the national rankings
- "Tomato Ketchup" ranked first in Hokkaido and the Kanto region
*Prices will increase from February due to the impact of rising prices caused by poor tomato harvest in 2023. - The top seasonings are those used in regional dishes such as "udon soup" in Shikoku and "champon soup" in Kyushu.
Nationwide best-selling seasoning rankings(November 2024)
- Kewpie "Kewpie Mayonnaise 450g"
- Kagome "Kagome Tomato Ketchup 500g"
- Ajinomoto "Pure Select Mayonnaise 400g"
- Kewpie "Kewpie Half 400g"
- Ajinomoto "Whole Chicken Broth 50g"
- Mizkan "Ajipon 360ml"
- Mizkan "Delicious sesame soy milk hot pot soup straight 750g"
- Kewpie "Kewpie Deep-fried Sesame Dressing 380ml"
- Kewpie "Kewpie Mayonnaise 350g"
- S&B Foods "Oden Base 20g x 4 bags"
Click here for the top ranking by region
Hokkaido region
- Kagome "Kagome Tomato Ketchup 500g"
Tohoku region
- Ajinomoto "Pure Select Mayonnaise 400g"
Kanto region
- Kagome "Kagome Tomato Ketchup 500g"
Chubu region
- Kewpie "Kewpie Mayonnaise 450g"
Kinki
- Kewpie "Kewpie Mayonnaise 450g"
Chugoku
- Kewpie "Kewpie Mayonnaise 450g"
Shikoku region
- Higashimaru Soy Sauce "Udon Soup 8g x 8 bags"
Kyushu region
- Matsubara Foods "Chanpon Soup (Castle Flavor) W 19.5g"
The following is an article from Toshiba Data Corporation that served as the basis for this article.
You can also check the top 10 by region.
